Hiya and welcome. I'm a London-based, Australian copywriter who's had the opportunity to work with some incredible brands and impressive people. I believe effective copy starts with a connection well before it reaches its audience - but that subsequently, that's how you get results.

I’m just a girl with a full-time basketball obsession, a non-stop fascination with travel, a part-time love of photography and an on-and-off again relationship with language-learning.

Word searches were my jam as a kid. I would do speed runs in Nanna's kitchen, so proud of myself for beating my previous times. I still love using words to solve puzzles, but now those puzzles are a little more real-world. And so now I have an appreciation for the way words can be used: twisted, listed, or inconsistent