G store
G store
Pixel 9 product cycle, Pixel Buds 2, and more
This particular product cycle required illustrating a product that didn’t necessarily have ground-breaking features into feat of modern engineering, whilst maintaining a relatable and accessible tone.
static module
re-verbiage
Additionally, after deciding an overhaul of the ‘Why buy on the Google Store?’ module was in need, my copy is being rolled out to each page across the US website.
Product launch and webpage copy
In 2024 I was part of the team that brought the Pixel 9, Pixel 9 Pro, and Pixel 9 Pro Fold
phones, the Pixel Buds Pro 2, and the Pixel Watch 3 to life online. I shaped the copy that exists on the
Google Store website for these products.
This account required precise attention to detail, particularly regarding tone of voice. The brand style was very specific, and felt like true craftsmanship when pulled off. Further, as there were several writers who tackled the larger jobs together, collaborating to find the copy that fit perfectly was crucial.